Dubai World Expo 2020

This is about creating brand legacy.

Jack led three teams of brand strategists, design thinkers, and global executives to build what's next for the Dubai World Expo campus: $300m and 110 acres of buildings created for one purpose and needing a new story.

The team pitched three concepts and what's unfolding in Dubai as the city of the future on the site of the former campus was our teams doing.