Belle Epoque by Perrier-Jouet

Belle Epoque wanted to appeal to alpha-male high rollers at Art Basil in Miami. Currently it's a market owned by Dom Perignon.

Jack worked with a small team traveling to Champagne, France and working with the Maison of Perrier-Jouet on what's heralded as the most expensive street in the world — because of how many exclusive champagne collections are housed underneath it (including Napoleon's). In a unique experience they sampled the champagnes and researched the rappers and the wealthy upper middle class alphas who idolize them.

What they found led to a completely different approach and wildly increased sales at each event in Miami for Belle Epoque.